Industry Insight
Software applications carry back-office activities which maintain
client services. OSS is usually utilized by service designers,
engineering teams, service providers, network planners, architects. At
the beginning, OSS were individual, mainframe-based systems planned for
the constructive manual processes implicated in a telephone network's
operation. The requirement for operators is to expand customer base and
sustain, in which BSS and OSS plays a key role.
This factor is expected to certainly impact the industry expansion. In
order to gain the increasing subscriber base and provide small
time-to-market solutions, service providers benefits from implementing
BSS/OSS, which is a major part of the Service Delivery Environment.
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Application Insight
Increasing complexity of network technologies and services has led to a
modern generation of OSS, which created telecommunication service
provider's information a valuable resource for providing services. BSS
is enabling upgraded customer care, and offering newly added services.
Increasing demand for communication has its outcome in TSPs offering
services such as internet, data, video, mobile commerce, multimedia and
voice.
Increasingly senior staff and product managers under the COO or CTO
may utilize or rely on OSS up to some extent. Business Support System
(BSS) and Operations Support System (OSS) are utilized by
telecommunications service providers (TSP) to control their business and
efficiently manage their customers.
End-Use Insights
It is mainly utilized for billing, Customer Relationship Management,
customer oriented tasks, call center automation and order management.
BSS/OSS hence delivers service assurance and service fulfillment. Since
clients generally buy these services from the particular operator, they
choose them to be charged on one invoice.
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By offering a consolidated sight of the services availed by the user,
BSS/OSS enables client correct valuation of business metrics and
maintenance. Hence, the benefit of convergent billing, which is getting
significance with the start of broadband usage, mobile number
portability, improved mobility, and broadband usage, is anticipated to
drive the BSS/OSS market in the forecast period.
Regional Insights
The OSS/BSS market in China and India is significantly impacted by the
rigid circumstances in these countries. As the clients and mobile
network operators are looking forward to implement 4G, LTE solutions and
3G, improved updating pricing plans and CRM activities are gaining
significance. This is affected by delayed implementation of these
communication standards in India, which is expected to be a main
restraint for profitability of market participants.
Implementing BSS/OSS and inter-relating it with the existing legacy
system and infrastructure is a cost and time intensive task for service
providers. It is also expected to slow down market development in the
forecast period. The market in India is expected to achieve high market
share in the forecast period. The industry in this location is
segmented, and is characterized by strong rivalry. Declining Average
Revenue Per User (ARPU) for voice coupled with the increasing demand for
internet services has led to the improved client services in this cost
sensitive market.
In the past years, data services revenue were low in India due to
inadequate availability of content and expensive data. TSPs have
invested in spectrum acquisition for 3G services and TSP are having
objective to increase their market existence in the region. Rising
smartphone market in China has increased to a corresponding growth in
mobile internet services. Production of these gadgets is not expected to
decline in case of economic crisis due to affordable cost of
smartphones. China has been rising progressively over the recent few
years.
Competitive Insights
The BSS/OSS market is extremely fragmented into environment. The major
players in the industry who contributed less than half of the market
share as of 2012, include various system integrators, IT services
providers, BSS/OSS solution providers, and telecommunication equipment
providers. The major players in the market include Oracle, Hewlett
Packard, Nokia Siemens Network, Huawe, Accenture, Ericsson and Amdocs.
Table of Contents
Chapter 1 Executive Summary
1.1 OSS/BSS - Industry Summary and Critical Success Factors (CSFs)
Chapter 2 OSS/BSS Industry Analysis
2.1 Market Segmentation
2.2 Market Size and Growth Prospects
2.3 OSS/BSS Value Chain Analysis
2.4 OSS/BSS Market Dynamics
2.5 China Telecommunication Industry Statistics
2.6 Industry Analysis - Porter's
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Chapter 3 OSS/BSS Regional Outlook
3.1 North America
3.2 Europe
3.3 Asia Pacific
3.4 RoW
Chapter 4 OSS/BSS Competitive landscape
4.1 Accenture plc
4.2 Alcatel-Lucent
4.3 Amdocs
4.4 Asiainfo-Linkage, Inc.
4.5 Capgemini SA
4.6 Comverse, Inc.
Chapter 5 Methodology & Scope
5.1 Research Methodology
5.2 Research Scope & Assumption
5.3 List of Data Sources
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