Growing awareness among consumers towards nutrients and vitamins
containing food is expected to fuel the global phytosterols market
growth over the next five years. Increasing demand for herbs and
minerals extracts to be reinforced as food additives in beverages and
foods are anticipated to spur the market growth over the forecast
period. Phytosterols are steroid compounds derived from plants and have
similar characteristics as cholesterol such as structural behavior and
functionality.
Phytosterols compete with cholesterols to reduce their level and
helps to restrict absorption in digestive system. They find applications
in food additives in cold cuts, spicy sauces, milk sausages, yoghurts,
spreads, bakery products and margarines. Government affirmation
regarding phytosterols application as food additives to supplement the
nutritional requirement in foods and beverages is expected to drive the
global market growth over the next five years.
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Growing cardiovascular diseases ad heart attacks due to high
cholesterol content is anticipated to shift consumers towards
phytosterols content foods. This also expected to replace cholesterol
market with phytosterol in the near future. However this is a challenge
to shift prospect’s mind towards phytosterol usage owing to less
awareness for the product. Other similar products are also projected to
hinder the global market as substitutes to the product.
Major phytosterols applications include food ingredients,
pharmaceutical and cosmetics industries. Food ingredient dominated the
global application market in the recent past and is expected to witness
the same trend over the next five years owing to growing consumption of
nutritional foods and beverages worldwide. Rising purchasing power of
consumers particularly in emerging countries is expected to create huge
market scope over the foreseeable future. Pharmaceutical industry
followed food ingredient industry and contributed to second major
market. Cosmetic industry has niche application market as compared to
other two.
Phytosterols market is segmented on the basis of products into
stigmesterol, campesterol, ergosterol, beta-sitosterol and
brassicasterols. All these phytosterols are found in fruits, seeds,
vegetables and nuts. Beta-sitosterol has vital range of applications in
medical industry such as colon cancer prevention, shin problems and
cervical cancer. Capesterol is collected from various plants for medical
applications. Various levels of campesterols have different effects on
different individuals. Even high phytosterol amount in the body is
responsible for cardiovascular problems.
Stigmasterol is used to manufacture semisynthetic progesterone, is a
hormone required by human body to rebuild body tissues regarding
estrogen effects. It is also an intermediate androgens, estrogens and
corticoids biosynthesis process. Ergosterol occurs in fungal grows upon
the plants due to exposure to ultra violet which transforms it into
vitamin D2 that helps in bones development. It majorly finds
applications in food ingredients and medical industry. Brassicasterol
occurs in terrestrial plants such as oilseed rape and algae (unicellular
phytoplankton). Beta-sitosterol was the leading product segment in the
market in the recent past followed by campesterol. Innovation regarding
product development is anticipated to provide more applications over the
next five years.
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Europe dominated the global market followed by North America in 2013.
Government favorable support regarding phytosterol usage as food
additives and in medical industry is projected to spur the market over
the forecast period. Asia Pacific is expected to be the emerging market
on account of less awareness towards the product. However, rising
purchasing power of consumers and shift in general population lifestyle
particularly in emerging economies such as Indonesia, India and China is
expected to fuel the market growth over the next five years.
Global phytosterol market is concentrated in nature due to top four
companies contributed for more than half of the market. The market is
oligopolistic owing acquisitions and mergers of several companies by
major participants. The key players in the market include Cognis-BASF,
Archer Daniels Midland Company, Fobes Medi-Tech, Triple Crown, Raisio
Life Sciences, Arbois, Teriaka Ltd, K-Patel Phyto Extracts and Fenchem
Enterprises Ltd.
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