Industry Insights
Incontinence and ostomy care products market are expected to grow
over the forecast period owing to the increasing geriatric population
and growing healthcare infrastructure. The other drivers of this market
are rising incidences of obesity, increasing prevalence of various
diseases such asulcerative colitis, Crohn’s disease and inflammatory
bowel disease, and technological advancement such as, continent urostomy
bags and continent ileostomy bags.
This market has a huge unmet need of the patient pertaining to
incontinence. With the help of recent data and the demand for the
market, we can say that the market will show the fruitful CAGR over the
forecast period. Increasing number of geriatric population is directly
affecting the growth of the market. As we know in the old age, people
suffer from lot of diseases and had to go through various surgeries,
here the actual need of incontinence and ostomy care products starts.
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These care products helps in collecting body waste such as faces
and urine in the bags. It has come across that these products are
majorly used by women as compared to men, as women are susceptible to
incontinence three times more than the men.
Product Insights
Incontinence and ostomy care products market is segmented on the
basis of products into absorbents, incontinence care, ostomy care,
incontinence bags, colostomy bags, ostomy bags, urostomy bags, ileostomy
bags, skin barriers, deodorants and irrigation products. Among these,
absorbents held the largest market share in 2013. The reason for its
dominance is due to its high usage rate, re-usable, economical, easy to
use, disposable, light weight, and manufactured with heavy grades, which
offers range of absorbencies.
Under ostomy care products, ostomy bags held the largest share in
2013, as these bags are very helpful for collecting human waste (
created by stoma) during the surgery or post-surgical period. These bags
are water & air tight, so that person can perform its daily routine
without any difficulties. Ostomy bag share will continue to grow over
the forecast period due to the introduction of technological advancement
in these bags such as skin friendly and user friendly bags.
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Regional Insights
Geographically, the Incontinence and ostomy care products market are
studied with respect to North America, Europe, Asia Pacific and RoW.
North America is dominating the whole market. The reason for its
dominance is due to the availability of disposable income, increasing
patient awareness, presence of strong R&D, availability of
technological advanced products and large base of geriatric population.
Asia Pacific will be growing at fastest CAGR (cost of annual growth
rate) especially India, China and Japan, as these the population of
these countries is increasing at an immense rate.
These regions are expected to witness lucrative growth during the
forecast period due to the rising healthcare expenditure, increasing
number of patients, increasing number of hospitals, and increasing
awareness among people. As these are the the fast developing countries,
the global investors are looking at these countries as a big opportunity
and they are establishing their company’s branches in these regions.
Competitive Insights
The major market players in the Incontinence and ostomy care products
market are Kimberly-Clark Corporation, SCA (Svenska Cellulosa
Aktiebolaget), Unicharm Corporation, Coloplast Corporation, Hollister
Inc., ConvaTec, B. Braun Melsungen AG, Ontex, Byram healthcare,
Activstyle Corporation, Edge Park medical suppliers, Parthenon ltd, CCS
Medicals, Liberator Medical Supply, Inc. and Stoma Bags. As this market
is full with large number of generic product manufacturers, so companies
are following the strategies like merger & acquisition,
collaboration, joint venture and setting up their manufacturing plants
in the labour intensive countries.
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